Odeur is a Swedish fashion label that focuses on effortlessly minimal, genderless & understated style for men & women. The new AW14 collection “Facade” is now available through Acolyth e-store and Helsinki store. In their own words:
“At times, the exterior prevails over the interior. We dress by covering our anatomy, thusly shielding ourselves from society. Protected and pensive, we act as monarchs to all we survey. Individualism gives us a platform to express what we mean, feel and see. By choosing our daily uniforms, we define who we are, therefore embracing our facades.
For AW14, ODEUR explores the proportions of wardrobes. By selecting garments, we prepare ourselves for external turmoil and the wintry elements. The Autumn/Winter collection is com- prised of a careful selection of armoire staples. Lush cashmere tanks, silky shirts, oversized tees and long blazers are paired with futuristic sleek bombers and detachable front zipped jackets. All styles are featured in muted colours, mainly conducted through shades of grey, black, charcoal, lightly infused with dashes of white. Cleanly conformist and effortlessly composed. As we enter the darker season, protection is offered by layering options, illustrating an oversized, deconstructed and tall silhouette.”
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